Agency: Chair8 Media
Creative Director: Foster Barker Creative
Photography: Albright Studi0
Umbrella is shaking up the bar experience through zero-proof cocktails and community experiences in Raleigh, NC. Meg Paradise set a vision for a life-giving, safe space where you can be social while sober– no matter where you are in your wellness journey.
We knew from day one that this brand needed a confident identity to uphold the exciting, unexpected concept that is a non-alcoholic cocktail bar. Alongside Umbrella’s founder and the team at Chair8 Media, we developed exactly that. Umbrella Dry Bar’s brand design reflects the concept’s creative, inviting nature. The customized letterforms evoke playfulness and artistry, pairing with the illustrative umbrella mark to create a flexible graphic system that speaks to the fun-loving, curious spirit in all of us. Umbrella’s color palette reflects the vibrancy of life that exists through conscious consumption and clear connections.
Cheers to Umbrella setting the bar!