Brand Identity
Creative Direction
Print Design

The Project Scope

Agency: Chair8 Media
Creative Director: Foster Barker Creative

FlowCorps Studios

FlowCorps Studios is Pilates studio and fitness destination that empowers bodies and ignites souls. Founded in North Carolina, FlowCorps has grown from a local studio into a high-intensity, low-impact fitness phenomenon now making waves on the West Coast.

To embody the ethos of FlowCorps, the goal of the rebrand was to capture a sophisticated look without feeling exclusionary. Extensive industry research guided the new brand identity, focusing on standing out with purpose and poise. The visual identity needed to be dynamic and flexible to seamlessly translate across all platforms–from the website and social media to merchandise, signage, a custom app, and studio equipment. The result is a brand that captures the essence of FlowCorps that feels like: elevated without being exclusive, a drink of cold water during a workout, being deliciously sore the next day, closing the activity rings by noon, nourishing your body with the food it deserves, jumping into bed after a long day.